Project Context
We aspire to be the best product that facilitates users in transforming their purchasing habits, offering the cleanest
and most cost-effective products while seamlessly integrating sustainable lifestyles into their daily routines.Through
our service, we aim to bring people together, fostering connections to propagate the spirit of environmental protection
and collectively sharing in the beauty of our Earth.
What is ALT?
How to get there?
(DESIGN PROCESS）
01
2 weeks
UX Research
🔎
02
Ideation
2 weeks
💡
03
UX Sketch
2 weeks
✍️
04
Usability Test
1 weeks
🛰️
05
Refine + Website
2 weeks
🌐
KEYWORDS
SERVICE DESIGN
UIUX FOR SDGs
Role
UXUI Design & UXR
TIMELINE
Oct 2023
Early Nov 2023
Mid Nov 2023
Late Nov 2023
Final Present
Duration
Oct - Dec 2023
Publication
Volume 30 Issue 5
"Consumption is the heart of this system, the engine that drives it"
GENERAL BACKGROUND
🤔
❓
And where it goes when we throw it out?
Have you ever wondered where all the stuff we buy, comes from?
After watching the documentaries Story of Stuff and Welcome to Sodom, I began to think about the impact of consumerism on the world.
❔
“ How does our materials economy work? ”
All products in the world are controlled by a system that covers the entire storyline
Extraction
Production
Distribution
Consumption
Final Disposal
🌲
⚙️
⬆️
💸
🚽
🎁
OVERVIEW
PROBLEM & CHALLENGES
CHALLENGE 1
How might we help users to discover clean
products to make the right choices for their health?
🔍
How might we assist users discover
cost-effective substitutes for expensive products?
CHALLENGE 2
🟰
How might we raise awareness about the
negative impact of consumerism on the environment and society?
CHALLENGE 3
How might we motivate users to adopt sustainable purchasing choices and
foster long-term behavior change?
CHALLENGE 4
🌱
The problem at hand is the pervasive issue of consumerism, leading to excessive waste, environmental degradation, and the negative impact on the quality of life and health.
THINKING & MISSION
Materials may be mined in South Africa; oil may be extracted in Iraq; plastics may be made in China;
child laborers in Mexico may make assemblies; and women take on many workers in chemical plants in their child- bearing years. These are the people "who have no choice" who lose natural resources, pay for clean air, and whose children need to pay for their future to produce these cheap, disposable, toxic products.
As Story of Stuff has mentioned,
Combining chemical poisons with natural resources to produce harmful and polluting products is common. With over 100,000 synthetic chemicals available, only a few undergo human health testing. Consequently, these substances interact with our daily chemical exposure, impacting our health.
Developed countries use and consume like crazy
♻️
The
third world countries bury the trash
Developing countries process and produce
How can we possibly run the planet with this rate of material output? As an ordinary person, I am forced to participate in this cycle, which prompts me to reflect on minimizing
the harm. By addressing the problem, I aim to create sustainable lifestyles and help users become more aware, have less stuff and more information, and become conscious consumers.
🙋
Where I am at
this system circle
Here's the scary part: 99% of this operating system has long since become garbage when the product is six months old after being sold.
People are surviving and living in this system
I designed alt, a mobile app that facilitates users in transforming their purchasing habits, offering the cleanest and most cost-effective products while seamlessly integrating sustainable lifestyles into their daily routines.Through our service, we aim to bring people together, fostering connections to propagate the spirit of environmental protection and collectively sharing in the beauty of our Earth.
FINAL SOLUTION
Daily Eco Content & Action
SOLUTION #3
Users can earn energy by reading our expert guide & popular read in collaboration with Medium and some daily green challenges. Game-like mechanics make green learning more fun!
Best Eco Product Comparison Tool
By certifying our official sustainability platform, we help you explore cost-effective products and enhance price and ingredient transparency, making us the best eco-comparison tool service.
SOLUTION #2
Easy Scan & Transparent Purchasing
Simply Hold your phone over any product barcode or just take a photo! Receive instant recommendations for similar items and detailed ingredient analysis.Save your favorites for easy access in a handy item list.
SOLUTION #1
Spend Energy in a Meaningful Way
Users can use this energy to donate to environmental programs or redeem it for eco-friendly products in our marketplace. And keep track of your achievements and the organizations you are helping through My Loving Behavior.
SOLUTION #4
Create expert-led educational content, including articles, videos, and infographics, to highlight the environmental and social impacts of consumerism.
Educational Content
04
HYPOTHESIS & INITIAL SOLUTIONS
Once the primary market was identified, I started framing several initial solutions.
Users can share experiences and eco-friendly tips online to discover cost-effective options. Access a marketplace for buying and selling used items.
Re-Used Market
01
🆚
⚡️
🛒
Users can get more information about sustainable brands and alternatives, such as checking their products' quality and recommendations for healthier products.
Users can earn energy by completing our eco-action or based on saved emissions. The energy can be donated to different
eco-projects or used to buy eco-products in our marketplace.
Product Comparison
Energy Reward
02
05
📖
Develop educational content like articles, videos, and infographics within the app, working with experts to provide
authoritative information. Emphasize the environmental and social impacts and social consequences of consumerism.
Quick in App Scanner
03
🩻
INSIGHTS & MISSION
MINDSET SHIFT PROCESS
To be the best product to help users improve their purchasing habits and cultivate a sustainable lifestyle, our service connects more people to pass on the spirit of environmental protection and share a beautiful planet.
· Sustainable
· Shared
· Environmentally Friendly
Changing Purchasing Habits Get Energy Help More People
VISION & MISSION
Plan consumption
& Live Sustainably
INSIGHTS 1
INSIGHTS 2
Education
& Planning
INSIGHTS 3
Environmental Protection
& Sharing
👁
🌎
🌏
🌱
COMPETITIVE ANALYSIS
Community
Individual
Personal
Networking
Individual Action-Driven
Fun & Innovative
Reward-Driven
Traditional
HIDE DETAILED ANALYSIS
MARKET OPPORTUNITY
Scanner
Rewards
Education Section
Clear planning
Similar Product Comparison
Community
Strengths
Weaknesses
Overview
Very clear web-based personal finance service
with clear definitions of overall and monthly payments for spending.
Sortly is designed for clarity and simplicity, with a customizable system that tracks inventory, assets, supplies, and more.
Klima combines the most effective actions an individual can take to fight climate change today.
déjà vu is a life durable goods recycling store. It's a selling platforms you no longer need or buy verified refurbished items with confidence.
With a single scan,
Yuka provides clear information and preferred products that can be easily compared and purchased.
Stylish interface design
Comprehensive product database
Quick barcode scanning
Provides detailed information on nutritional value
Fun IP design component
to promote the brand
Clear slogan “Really good stuff is worth buying twice”
Platform
Web, iOS, and Android
Web, iOS, and Android
Web, iOS, and Android
iOS, and Android
iOS, and Android
The solution between individual impacts and offsetting emissions is not well defined
Used recycled products quality control issues
Conflicting Product Ratings
Arrival reminder instructions that are not clearly communicated to every user who locks a book
Reliance on labeled ingredients: This restriction may lead
to incomplete or misleading health assessments
Poor guidance
on product use
Clear and easy to use
Fewer users, fewer resources to share
with each other
Easily upload and organize inventory folders by location, type, and more.
Get real-time reporting insights.
Add critical item details with custom fields.
Email or text alerts
Easily customizable, financial reports
Automated transaction categorization
Inspiring friends because of your advocacy
Problems with account synchronization
Lack of design for personal use
Some of the fonts are a bit small and could be improved in terms of readability.
Security is controversial due to the need for users to supply passwords for their financial accounts.
Personalized advice on how to live climate healthy
Money Saving Apps
Environmental Apps
Other Related Apps
Planning App
POSITIONING OUR SERVICES
Since no product on the market is identical to my platform, I extensively analyzed apps that focus on planned consumption versus the environment to
find a perfect niche. I developed a user experience that combines planned consumption and environmental features by unifying these two service styles.
Through my research, I have positioned my service to meet consumer needs and stand out in the marketplace. As an environmentally related business service, my market opportunity is reward-driven and community-oriented. My app is designed to be fun and innovative for individual users.
DESIGN
90%
80%
90% of our users love the product comparison feature and the ability to find ingredient information directly. This reassured us as these two features were the focus of our attention and differentiated us from existing applications.
80% of users love the Energy Reward feature, which enhances user tention and engagement. This mechanism fosters user retention, and in the long run, it skillfully combines the user giving back to the community with the product features, providing users with minor operations and a great sense of achievement.
USER TESTING & SYNTHESIZE
Through user testing, I got some interesting feedback about user needs. After talking to more users, one of my most important goals was to guide them more clearly so they could feel the ease of use of the product and become dependent on the platform.
Yu.H
Jeni.H
Mandy.Y
Nick.S
Kiko.Zhang
1.Evaluate current features’ pros and cons for effectiveness and user-friendliness.
2.Assess the appeal and usability of the product's challenges and rewards systems.
“Enjoy a healthy and affordable
lifestyle with just a simple scan, harvesting energy to share and co-create an eco-conscious Earth."
GOAL
TESTED WITH
HOW IT’S TESTED
Thanks to the interviewees
Jeni, Kiko, Mandy, Michael, Olivia, Sarah, William,Yu
Concept Testing
Feature Testing
Feature Ranking
Co-create and ideate with users
Synthesize Learning
Iterate Ideas, features, and wireframes based on learning
EVALUATION & ITERATION
INFORMATION ARCHITECTURE
To figure out how and where to add the new features, I walked through the entire app to understand the information architecture and user flow that already exists.
Energy Earned
Our Impact
Achievement
Explore Top Products
All
Most Viewed
Clean On Budget
Listen Up Parents
Top Sustainability Approved
Popular Read Today
Search by Keyword
Search by Keyword
Add Item
Add Item Via Scan
Create
Daily
Join
Redeem
Donate
Similar Products
Similar Products
Ingredient Analysis
Ingredient Analysis
Reads
Expert Guide
Today
Top Read
Barcode
Your Energy
Reward
Image
Challenges
Saved
Recent Viewed
Scan
Jump to Educational Content
Skip the Onboarding Process
Onboarding Page
Alt
USER FEEDBACK & REVISED DESIGN GOALS
SOLUTION 1
🤝
Create commonality and interconnectivity among product features to enhance the user experience.
Emphasize sustainable living through seamless integration of educational content into the product experience.
In small design details, increase user input and habit formation to boost user engagement and retention.
Improve Coordination & Interaction Among Functions
·
·
·
🆚
Provide the users with more detailed and safe information on ingredients. Enhance shopping with an eco-friendly,
cost-effective comparison tool.
Best Eco Product Comparison Tool
02
♻️️
Users can earn energy by completing our eco-action or based on saved emissions. The energy can be donated to different eco-projects or used to buy eco-products in our marketplace.
Daily Eco Content & Challenge
03
⚡️
Users can use this energy to donate to environmental programs or redeem it for eco-friendly products in our marketplace. And keep track of your achievements and the organizations you are helping through My Loving Behavior.
Meaningful Energy Reward
04
Create expert-led educational content, including articles, videos, and infographics, to highlight the environmental and social impacts of consumerism.
Educational Content
04
📖
Based on more focused user feedback, I refined my design goals. By clarifying my user friction and improvements, I am motivated to match the implemented functionality to what we hope to achieve.
USER FEEDBACK & REVISED DESIGN GOALS
Seamless Integration for User Daily Dependency
Provide the users with more detailed
and safe information on ingredients.
Enhance shopping with an eco-friendly,
cost-effective comparison tool.
Purchase Transparency
& Best Value Product
Use challenges and public welfare to boost user responsibility and enhance our business value.
Engage users in tree planting and cloud wildlife adoption to add purpose to their healthy choices.
🕵️
♻️
·
·
·
·
Adding challenge levels
to the reward system
boosts product depth and entertainment, enhancing the user experience.
KEY LEARNING 3
🎮
Gamify with Challenge Levels
Focus on the exciting moments, make sure benefits outweigh costs (physical and spiritual), avoid complex mega-apps, prioritize simplicity.
🤩
KEY LEARNING 2
SOLUTION 2
SOLUTION 3
Create Exciting Moments
Focus on commonality and interconnectivity between product features to improve the overall user experience.
⚗️
Improve Product Commonality
KEY LEARNING 1
MVP
MVP
Get recommendations for healthier products
Seamless Integration for User Daily Dependency
Users can point their phones at the barcode of any product or take a picture! Immediately receive similar product recommendations and detailed ingredient analysis.
Easy Scan & Transparent Purchasing
01
🩻
Users can share experiences and eco-friendly tips online to discover cost-effective options. Access a marketplace for buying and selling used items.
Re-Used Market
01
🛒
Designed with 💙 BR!TTAN¥
Copyright @ Brittany Liu 2024. All rights reserved.