Design Process
Core Project Overview
Overview
Reflection
Mood Board & Visual Direction
Business Goal & Approach
Thinking & Next Step
Design
Custom Typeface & Color Palette
Application
From mobile to physical
💙 Let’s start here
Analyze Context
STAGE 2
STAGE 3
STAGE 4
STAGE 5
STAGE 1
Kuumbà is a crossover brand that combines virtual fashion, 3D printing, and experimental art. It utilizes advanced technology and design concepts for cross-cultural experiences
to provide customers with high-end fashion and lifestyle. I aim to balance micro to macro design and science in the current cultural context or future cultural considerations, allowing more users to discover products' artistic and commercial value from both online and offline experiences.
This relates to the changing times in today's design and culture, as there is a growing interest in unique artistic products. I will also be designing a range of characters, games,
and co-branded products that combine the artistic and commercial value of the product.
My goal is to generate more attention in the market through design innovation
and emphasizing the dual value of the product. This also aligns with a cultural
climate where consumers are increasingly interested in experiences and tastes.
Kuumbà
Kuumbà is a crossover brand that combines virtual fashion, 3D printing, and experimental art.
It utilizes advanced technology and design concepts for cross-cultural experiences to provide customers with high-end fashion and lifestyle.I aim to balance micro to macro design and tech
in the current cultural context or future cultural considerations, allowing more users to discover products' artistic and commercial value from both online and offline experiences.
View Slide Deck
Team
Personal Project
February - April 2024
Responsibility
Duration
Branding
Visual Design
UI Design
Moodboard Exploration
Research & Analysis
︎Final Naming & Selection
Reflecting a philosophy of creativity and innovation, "Kuumbà" aligns with my
AI-generated clothing and my brand's emphasis on interdisciplinary design and appeals to those seeking a more meaningful and creative lifestyle. It conveys a sense of innovation and uniqueness that resonates well with my target audience.
Creativity(🛸).Innovation(🛰️).uniqueness(👽).
︎Final Naming & Selection
Reflecting a philosophy of creativity and innovation, "Kuumbà" aligns with my
AI-generated clothing and my brand's emphasis on interdisciplinary design and appeals to those seeking a more meaningful and creative lifestyle. It conveys a sense of innovation and uniqueness that resonates well with my target audience.
Creativity(🛸).Innovation(🛰️).uniqueness(👽).
Design Examples
Reflections & Next Step
Website can launch more artist collaborations, co-branded
products, and holiday campaigns on specific Topics.
Look for fun collaborations or creative challenges on Tiktok hot topics to increase user retention, with promotional incentives for winning users.
Drive more granular marketing and campaigns for the brand, such as in-person Pop-up store, ig AR effects, and more detailed in-person experience scenarios and renderings.
Design
🖌️
Research
Conduct user interviews, surveys, and broader preliminary research to gain additional insights. Research quality competitors in the virtual fashion industry and think about
the market uniqueness of our product. It can help me
define more precise and diverse customer/user personas.
Learn more about the functionality of third-party applications and the technical feasibility of current fashion AI products.
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Copyright @ Brittany Liu 2024. All rights reserved.